Hi, I'm Sudesh.
I'm a
I design, build, and ship products people love — and teach a million developers along the way.

Engineer by craft. Storyteller by trade.
I'm a full-stack engineer who turned a curiosity for code into a career building product, a YouTube channel, and a small studio. I care about taste, performance, and shipping work that feels inevitable.
I started writing software at 14, dropped out of a CS PhD to ship my first SaaS, and have spent the last decade between engineering leadership and a camera. Today I split my time between building products with my team, mentoring early-stage founders, and creating tutorials watched by over a million developers.
- Ex-staff engineer at a Series C fintech
- Founder of two profitable indie products
- Speaker at React Summit, JSConf, GitHub Universe
- Featured by Vercel, Stripe, and The Verge
- 2025
Founder & CEO
APPLYUNIIBuilding a design-led product studio shipping AI-native tools for creators. Bootstrapped to 7-figure ARR in 14 months.
A full-stack toolkit, refined over a decade.
From pixels to packets — the systems I reach for to ship serious products fast.
Frontend Development
- React / Next.js98
- TypeScript96
- Tailwind & Design Systems94
- Animation (Framer Motion, GSAP)88
Backend Development
- Node.js / Bun95
- Go82
- Python86
- GraphQL & tRPC90
Database
- PostgreSQL93
- Redis86
- Prisma / Drizzle90
- ClickHouse75
DevOps
- Docker & Kubernetes88
- GitHub Actions / CI92
- Terraform80
- Observability (Grafana, Sentry)84
Cloud
- AWS90
- Cloudflare Workers92
- Vercel / Edge96
- GCP78
Cybersecurity
- Auth & Identity88
- Threat modelling80
- Pen-test fundamentals72
- Secrets & key management85
AI & Machine Learning
- LLM application design92
- RAG & vector search88
- Fine-tuning & evals78
- PyTorch70
Content Creation
- Long-form YouTube95
- Technical writing93
- Editing (DaVinci, Premiere)86
- Course production90
What I can build with you.
Whether it's a brand-new product, a stuck rewrite, or a content engine — I show up senior on day one.
Selected work.
A small set of products, tools and side-quests I've shipped in the last few years.
A decade of building.
The teams, products and chapters that shaped how I work today.
- 2025
Founder & CEO
APPLYUNIIBuilding a design-led product studio shipping AI-native tools for creators. Bootstrapped to 7-figure ARR in 14 months.
Kind words from people I've shipped with.
"Alex is one of those rare engineers who can architect a system in the morning and ship a beautiful UI by the afternoon. Pure leverage."
"Working with Alex shaved months off our roadmap. The taste level is genuinely Apple-tier."
"His videos are how half of my team learned React. Now they're how we hire."
"Calm, opinionated, and ridiculously productive. I'd hire Alex again in a heartbeat."
Notes from the studio.
Essays on engineering, design, AI and the creator economy. Roughly one a week.
Let's build something memorable.
Tell me about your project, your team, or just say hi. I read every message.